The other night, I caught a commercial featuring Denise Austin, exercise and health guru, speaking on behalf of Idaho potatoes. Her support of a diet featuring carbohydrates stunned me because, these days, it is not "in" to tell people to eat their carbs. Granted, the woman is making a pretty penny for her endorsement of the tater, specifically Idaho's taters, but there's no way she would have come out in support of Nature's comfort food if she didn't endorse that old-fashioned food pyramid that's been snubbed ever since the Atkins fad caught on. [Sigh]
I was elated. I leapt up and kissed the television. I did a swan dive into the refrigerator and came up grasping two rounded 'tatoey beauties, a loaf of bread, a container each of pasta, rice, and beans, some tortillas, a vat of maple syrup, and a bowl of hummus, placed them individually on the floor, and bowed to each of them in turn. An impromptu speech followed. "Oh Great Carbohydrates, forgive us for scorning you. It's not your fault you're so tasty. It's not your fault that we don't eat our vegetables. It's not your fault that we don't exercise. It's not your fault that we prefer bacon and eggs to a veggie stir-fry, green salad, or pasta primavera. Forgive us for scorning you. Long live CARBS! And long live Denise Austin!"
By this point, my cat is raising her eyebrows at my antics and giving me one of her "do-you-need-more-excitement-in-your-life?" looks. In answer, I scooped her up and marched around the apartment with her on my shoulders. She licked her lips in response (one of her nervous habits), but I swear I heard a "hell yeah" come outta her before our victory boogie was over.
After being delivered such a pleasant (and rare) surprise by television (PBS and Everybody Loves Raymond are the only two televisionary products I enjoy these days), I cautiously sat down on the couch with a bowl of chips, bean dip, and salsa to absorb more quasi-revolutionary messages. My mind spun with the possibilities. Maybe there was hope for pop music someday featuring actual talent! Maybe radio would kill the video star! Maybe reality television was on its way out! Maybe people would stop looking like clones of each other and learn how to have REAL conversations WITH each other (versus talking AT each other about NOTHING)! Then, another ad aired. This time, for an actual television program on FOX (a network about which I have nothing good to say except it gave us The Simpsons).
Briefly, I must say that I loved fairy tales when I was a little girl. I still love fairy tales, the unrevised, original versions without modernized, patriarchal plots, characters, and themes. And one of my favorite tales was about The Ugly Duckling. What a beautiful message for awkward children (which, near as I can tell, is all children at some point), that they will someday find their niche and blossom into beautiful swans. If it isn't already obvious, the reality show I am referring to is The Swan.
To qualify this upcoming rant, I have to say that I didn't watch the episode. I watched a preview of the upcoming episode, and that was all I could stomach before I promptly ran into the bathroom and vomited up my premature celebration snack of chips, bean dip, and salsa.
Everybody knows about this show, right? It's a season's worth of severe make-overs for "average" or "below-average" women. At the end of the season, there's a beauty pageant for the most beautifully transformed "swan." Okay, I have to admit, I've watched one or two daytime talk shows where they give rather mousy-looking or outdated people a new look. It's kind of fun to see what a little makeup, wardrobe change, and new hair style can do for a person. But this show takes it to a whole new level. Instead of enhancing someone's natural beauty, this show alters it. Surgically. And all the potential "swans" are women. American people, this is not okay. What kind of message is this sending to young women? If you don't like yourself, have someone take a scalpel to your face, maybe some acid, too, with a scalpel, vacuum hose, and laser combo for the rest of your body after you have gone on a crash diet and extreme workout regimen that you'll never maintain once the pageant is over. How many young women do you know who like themselves? Teen-agers? Mature women? With rising rates of anorexia and bulemia, and scores of women (and men) on Atkins diets to avoid dealing with their obsessive/compulsive problems with food (all of these disorders being related to control and self-esteem issues), how the hell is a show like The Swan empowering young women to feel good about who they are? If you manage to scrape together a healthy amount of self-esteem, it's in spite of the culture of idealized beauty we live in that says "Female Beauty Is Power." This message is everywhere, and it's a message we, The Empire, are forcing on other cultures with radically different notions of beauty and eroticism. We who've grown up in The Empire are well-acquainted with our superficial cultural obsession with image and what it does to us when we are genetically unable to fit into Cinderella's glass slippers. Despite our awareness that conforming to a certain ideal image isn't going to fix what's wrong with us on the inside, millions of people gather together in front of the mind number to see which "ugly" person is gonna look the most like Miss America at the end. So instead of appreciating and valuing our various forms of beauty, individually special and pleasing like different varieties of flowers, instead of looking inside ourselves for what makes us lovely and manifesting that light so that it animates us and affects others with its unique, sheer magnificence, we're gonna go with Botox and plastic surgery, thanks. We'll cut out what we don't like and inject the proper amount of disease to make us "acceptable." This is insanity. This is cultural suicide. This is prime-time programming served with a side of instant gratification, and Americans love it.
After I was done retching, I switched off the t.v., again vowing to only watch PBS and Everybody Loves Raymond, disappointed in myself for hoping to find something other than the cultural epidemic of emptiness on network television, disappointed in the part of me that wondered what I would look like after such an extreme make-over, disappointed in a country that would label such self-hatred entertainment.
My cat smiled at me as I placed the un-regurgitated remnants of my snack back in the fridge and removed a tupperware container filled with veggies and spinach dip instead. I stomped back into the living room, sat down. Breathed. When I finally flipped on the television again, I got up to bake a potato. Masterpiece Theatre was great.